Design Your Sustainable Packaging Solutions. Right From The Start With Optimal Effectiveness

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Assessment

Start or resume packaging assessments that help you optimise design for circularity.

Report

Generate actionable reports linking packaging choices to brand and environmental outcomes.

Manage

Upgrade plans, track progress, and keep your profile and location up-to-date.

Sustainability & Circularity

Assess the sustainability and circularity of your entire packaging component according to the Circular Economy Guideline. Our assessment evaluates material choice, recyclability, reused content and end-of-life pathways to identify improvement opportunities and quantify impact.

Material impact

Measure plastic, paper and composite use and get automated suggestions for lower‑impact alternatives and estimated savings.

Design for reuse

Identify refillable or reusable formats and simple design tweaks that extend lifecycle value and reduce single‑use reliance.

Recycled content

Benchmark post‑consumer and post‑industrial recycled content and see targets and suggestions to meet circularity goals.

Country Specific Legislative

Navigate the complexity of country-specific legislation to meet packaging requirements. Our tool flags jurisdictional requirements — labelling, EPR, restricted substances, and local waste infrastructure — so you can make compliant design decisions for target markets.

Regulatory flags

Automatically surface market‑specific labelling requirements, restricted materials and compliance risks so you can remediate issues before launch.

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EPR & fees

Estimate Extended Producer Responsibility obligations, likely fees and recovery targets by jurisdiction to inform cost and design decisions.

Estimate costs

Evaluate your Sustainable Packaging Design With Our Online Assessment Packaging Tool

An Integrated Packaging Criteria — a user-friendly online platform that empowers packaging designers and product teams to validate designs against Circular Economy Packaging Design criteria and generate clear results.

A magnitude of benefits

Optimized packaging choices

Choose lower-impact materials and formats early to reduce waste and lifecycle emissions.

Regulatory compliance & market access

Surface labelling, EPR and restricted substance risks to unlock new markets confidently.

Protect brand reputation

Avoid greenwashing by following measurable, verifiable packaging criteria and traceable claims.

EPR readiness & cost forecasting

Estimate likely obligations and fees so product decisions factor in end‑of‑life costs upfront.

Traceability & centralized data

Centralize supplier, material and component data for better transparency and supplier collaboration.

Reporting & sustainability targets

Generate clear, shareable outputs to support sustainability programs and stakeholder reporting.

Simple, User-Friendly and Time Efficient

Evaluate and Analyse

Evaluate the design and materials utilized for all packaging components to ascertain the degree to which your packaging adheres to sustainable design principles, referencing the Circular Economy Packaging Guideline.

Identify shortcomings and explore solutions

Results pinpoint areas for improvement and explore tailored recommendations that best suit your needs and resources.

Specific Country Guideline

Complete a brief questionnaire specifying the country, and our algorithm will furnish all pertinent information to address any shortcomings, ensuring compliance.

Integrated Packaging Data

Centralize all packaging data within a unified system, facilitating retrieval and editing whenever packaging design modifications occur, while providing alerts for any changes in country legislation.

A wide range of categories and components

Select a category to filter assessments or explore component guidance.


We are a young startup driven by a passion to combat packaging pollution by shifting packaging practices through holistic sustainable & circular economy design — redesigning waste out of the system. Our mission is to analyze and provide solutions for any challenges that may arise in the packaging design process.

Let's ReThink Packaging